🎬 "Bitcoin Is the Hurdle Rate": How Strive Stacked 14,000 BTC w/ Matt Cole | Bitcoin Backstage
"If you don't think you can beat Bitcoin, you should just buy Bitcoin." That's the philosophy powering Strive's rise to a top-10 corporate Bitcoin holder. CEO Matt Cole joins us backstage to unpack Bitcoin as the hurdle rate, the economics of digital credit, and why Bitcoin treasury companies are entering a period of consolidation with only a few dozen winners. He also shares the most wrong he's ever been about Bitcoin and it's not what you'd expect.
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➤ Strive CEO Matt Cole discusses the company's strategy of holding over 14,000 BTC, positioning Bitcoin as the 'hurdle rate' for corporate decision-making.
➤ Cole argues that the US dollar faces a debt crisis and debasement, making Bitcoin a crucial hedge for corporations and potentially leading to its value going 'to infinity'.
➤ The discussion touches on Strive's growth through acquisitions and preferred equity instruments (SATA), and advocates for broader Bitcoin adoption, including digital credit offerings for those averse to Bitcoin's volatility.
#Bitcoin #Strive #Matt Cole #Treasury #Digital Credit #Corporate Holdings #Fed #Debt Crisis #Dollar Debasement
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Friday, July 17, 2026
"Bitcoin Is the Hurdle Rate": How Strive Stacked 14,000 BTC w/ Matt Cole | Bitcoin Backstage
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