Wednesday, July 15, 2026

Shufti – Fighting AI Fraud - Brave New Coin

Tom Gadsden is Vice President of Product at Shufti, the London-based identity-verification and fraud-prevention platform built to let businesses onboard and screen users across borders in seconds rather than days. Gadsden has spent more than a decade building identity and financial-crime products, with earlier roles at credit bureau Experian and in card payments, giving him a close view of how fraud has scaled from a cottage problem into an industry.

  • Shufti, an identity verification platform, is at the forefront of combating AI-driven fraud, particularly deepfakes and sophisticated document attacks.
  • The company highlights the ongoing arms race between AI-generated fakes and detection technologies, noting a shift towards identifying human money mules as detection improves.
  • Regulatory developments like MiCA and the evolving landscape of digital identities are discussed, with an expectation that digital IDs will eventually supersede physical documents.

Topics: Legal regulatory, Infrastructure providers, Compliance, 3 1 securities law classification, 4 1 tokenization platforms, 33 1 automated on chain compliance, 25 1 customer due diligence, 26 1 transaction monitoring reporting

Tags: #aifraud #identityverification #deepfakes #moneymules #shufti #kyc #aml #digitalidentity #fraudprevention #mica

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