Showing posts with label retail-trading. Show all posts
Showing posts with label retail-trading. Show all posts

Friday, July 31, 2026

Brokers and Exchanges Chase New Clients. Each Company Is Betting on a Different Product to Get Them

The latest disclosures from brokers, exchanges and retail trading apps show firms experimenting with simpler or more topical products, while keeping their economics tied to the trading lines they a...

  • Brokers and exchanges are experimenting with new products like tokenized stocks and event contracts to attract new clients, creating a split between user acquisition and revenue generation.
  • While simpler products draw users in, established trading lines like CFDs and options remain the primary revenue drivers for companies like XTB, IG, and Robinhood.
  • Exchanges like Binance and Coinbase are leveraging tokenized stocks and integrated platforms to bridge crypto users into traditional finance and offer a wider range of products.

Topics: Asset types, Institutional adoption, Integration with defi, Financial instruments, Alternative assets, Asset manager initiatives, Onboarding prime brokerage, Rwa collateral lending, Liquidity pools amms

Tags: #tokenizedstocks #brokers #exchanges #retailtrading #cfds #eventcontracts #robinhood #binance #coinbase #xtb

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