🎬 Chelsea FC and Circle Bring USDC brand to the Global Game
Beginning with the 2026/27 season, Circle and USDC will appear on the front of Chelsea’s Men’s, Women’s, and Academy shirts.
The global game. The global digital dollar.
➤ Circle, the issuer of USDC, has secured a multi-year sponsorship deal to become the front-of-shirt partner for Chelsea FC's Men's, Women's, and Academy teams starting from the 2026/27 season.
➤ The partnership aims to leverage the global popularity of football to increase brand awareness for USDC and Circle, positioning it as the 'global digital dollar'.
➤ This move signifies a significant integration of stablecoin branding into mainstream sports marketing, highlighting the growing intersection of traditional industries and digital finance.
#Chelsea FC #Circle #USDC #Sponsorship #Football #Sports Marketing
The Compass for the Tokenized Real-World Assets
Saturday, August 29, 2026
Chelsea FC and Circle Bring USDC brand to the Global Game
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